Redfern Lane Productions

Project Overview

Redfern Lane Productions requires a new logo that captures the essence of their dual expertise in film and stage production while celebrating Australian culture through distinctive visual identity.

Design Concept

The new brand-mark features Australia’s beloved “bin chicken” (the Australian White Ibis) perched confidently atop a stage light, creating a unique visual metaphor that bridges both theatrical and cinematic worlds. This concept transforms the often-maligned urban ibis into a symbol of creative resilience and adaptability; qualities essential in the entertainment industry.

The new brand-mark establishes Redfern Lane Productions as a uniquely Australian creative force that doesn’t take itself too seriously while maintaining professional standards across both film and stage productions. The ibis-on-stage-light concept creates an instantly recognisable visual identity that sparks conversation and reinforces brand recall.