Seeing Machines


Australian company Seeing Machines have an incredible eye tracking technology which detects, in real time, when a driver is drowsy or distracted.

Seeing Machines’ tech uses two cameras placed in the cabin of the truck, plane or train, which are pointed at the driver or pilot. The cameras measure the drivers’ head pose and orientation, their eyelid closures, pupil diameter and direction of their gaze. This information is analysed to determine how distracted the driver is – whether they are alert, drowsy or inattentive. Pretty Cool.

Their intial website was launched in the companies infancy where driving investment in the company was the focus. Now established, they required a new site to deliver information to their user-base as well as potential investors.